Influencer

Name: Influencer
ISBN: 9781003037767

T. Bettina Cornwell, Helen E. Katz

5.0 / 0

0 comments

Jak bardzo podobała Ci się ta książka?

Jaka jest jakość pobranego pliku?

Pobierz książkę, aby ocenić jej jakość

Jaka jest jakość pobranych plików?

Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader

Kategorie:

Business & Economics

Rok:

2020

Wydanie:

Wydawnictwo:

Routledge

Język:

english

Strony:

175

ISBN 10: